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Examples of retail replacement value are the price an art gallery asks for a painting in their inventory, the asking price of a table by a furniture designer, or the manufacturer listed price of a sterling silver serving item. It can sometimes be present in insurancepolicies, although in my experience it is much less frequently encountered.
The type of value before and after the loss will be dictated by the client and is based on how the insurancepolicy is written or the particular situation at hand. Since the client is a publishing firm, their insurancepolicy is likely different from general homeowners. Talk to your client to identify the scope of work.
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